Many businesses make the error of believing that simply sending out a press release guarantees media attention. The truth is, most end up in the digital wasteland, ignored by journalists. Typical pitfalls include focusing get more info on corporate jargon instead

Deciding between a media announcement and earned media reporting can be difficult for businesses . While a media announcement offers direct control over your narrative , it's essentially self-promotion. Reporting – secured through contacting journalists – carries significantly more authority with